Collaborative leader
I bring people together around a shared vision and clear objectives, facilitating workshops, aligning stakeholders and creating the conditions for great work.
ABOUT
Designing intelligent products that make complexity feel simple.
I’m Lola Alfano, a senior product designer and design lead with over
15 years of experience creating digital products, platforms and
customer experiences.
My work sits at the intersection of AI, product strategy and
human-centred design. I partner with ambitious teams to turn
emerging technology, complex requirements and ideas into experiences
that are clear, useful and genuinely valued by people.
✦
15+ YEARS
Across product, UX/UI and digital design
15+ YEARS
Across product, UX/UI and digital design
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COLLABORATIVE & IC
Comfortable leading, partnering and contributing hands-on
COLLABORATIVE & IC
Comfortable leading, partnering and contributing hands-on
✣
AI AT THE CORE
Designing for an intelligent, adaptive product landscape
AI AT THE CORE
Designing for an intelligent, adaptive product landscape
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CROSS-FUNCTIONAL
Partnering with product, engineering and business teams
CROSS-FUNCTIONAL
Partnering with product, engineering and business teams
“AI is changing what we can build. Design ensures it remains understandable, trustworthy and genuinely useful.”
HOW I WORK
A balance of strategic leadership, hands-on craft and meaningful collaboration.
Hands-on contributor
I remain deeply involved in the details—from journeys and flows to interaction design, visual quality and prototypes—because the best experiences live in the details.
End-to-end owner
From discovery and problem definition through to design systems, handover and iteration, I take ownership across the full design lifecycle.
Outcome driven
I ground design decisions in user needs, business goals and real-world constraints to create experiences that deliver meaningful impact.
Mentor & multiplier
I support and uplift other designers through critique, collaboration, mentoring and shared learning—raising quality across the wider team.
AI Product Thinking
Identifying meaningful opportunities for AI and designing intelligent experiences around usefulness, transparency, trust and human control.
Product Strategy & Discovery
Turning ambiguity into direction through research, workshops, journey mapping, opportunity framing and rapid exploration.
Enterprise & Complex UX
Simplifying information-rich products, specialist workflows and multi-role experiences across web, desktop and mobile.
Interaction & Visual Design
Creating clear, engaging interfaces with strong hierarchy, thoughtful interactions and close attention to detail.
Design Systems & Scale
Building reusable components, patterns and principles that support consistency, accessibility and efficient delivery at scale.
Design Leadership
Aligning stakeholders, shaping product direction and driving design quality while collaborating closely across disciplines.
01
Understand
Explore users, context, business needs and constraints.
02
Define
Frame the right problem and agree what success looks like.
03
Explore
Develop multiple journeys, solutions and product directions.
04
Prototype
Make ideas tangible enough to test, communicate and iterate.
05
Deliver
Refine the experience and work in close partnership with engineering.
06
Evolve
Use feedback and evidence to continuously improve the product.
Design & Prototyping
Figma · FigJam · Sketch · Adobe Creative Suite
Interface design, component libraries, wireframes, user flows, prototyping and design systems.
Research & Validation
Hotjar · VWO · Optimizely
Usability testing, user feedback, analytics and experimentation to understand behaviour and validate assumptions.
Product Delivery & Collaboration
Jira · Confluence · Quip · Google Workspace
Requirements, documentation, design reviews, handover and close collaboration with product and engineering teams.
Prototyping & Handoff
Axure · InVision · Zeplin
Experience across different generations of product-design tools, alongside modern collaborative workflows.
AI-Assisted Design Practice
ChatGPT · Claude · Figma AI
Using AI to accelerate research synthesis, ideation, concept exploration, rapid prototyping and workflow efficiency.
Digital Products
Web, mobile and cross-platform experiences for consumer and business users.
Ecommerce
Customer journeys that drive engagement, conversion and loyalty.
Fintech
Digital financial products focused on clarity, trust and usability.
Internal Platforms
Productivity and operational tools that help teams work more effectively.
Startups & 0→1
From idea to MVP, exploring new opportunities and shaping product strategy.
Consulting & Advisory
Partnering with organisations to solve complex problems and drive impact.
LET’S CREATE WHAT’S NEXT
I’m open to senior product design, design lead and strategic consulting opportunities across AI-enabled products, platforms and complex digital experiences.
Get in touch →
Connect on LinkedIn ↗
◉ Based in London, UK · Available for UK and
international opportunities